CONTENTS

Why is “Google Content Delivery Network Support (AMP)” getting so much attention? AMP is a standard jointly launched by Google and Twitter to make it easier for mobile users to view homepages. Direct translation of AMP (Accelerated Mobile Pages) means to speed up mobile pages.

In AMP, the search engine pre-reads the information on the page and directs the link from the search result to display the data without jumping to each page. If your site supports AMP, it will be displayed at high speed to users. The waiting time is short, the user’s impression is improved, and the increase in the withdrawal rate can be suppressed.

Points for speeding up the site

When the display speed drops from 1 to 3 seconds, the bounce rate increases by 32%. When the display speed drops from 1 second to 5 seconds, the bounce rate increases by 90%. When the display speed drops from 1 second to 6 seconds, the bounce rate increases by 106%. When the display speed drops from 1 to 10 seconds, the bounce rate increases by 123%. Exhibitor: Google-Find out how you stack up to new industry benchmarks for mobile page speed

After 3 seconds, 57% of users found that they were numb and gave up visiting. Exhibit: Mynavi 3 seconds is acceptable-why website performance matters

With mobile access, the conversion rate maximized when the display speed was 3 seconds, and the conversion rate decreased as the display time increased, and it was halved in 7 seconds. Exhibit: Forum for online shop staff-Value of “1 second” related to the performance of EC site. Display speed that meets user expectations

Pros

  • Reduces page waiting time for users
  • Increased site migration rate and improved site revenue
  • Increased chance of reading articles in carousel view

Cons

  • There is a limit to the design that can be expressed due to the page size limitation

If Google confirms your AMP, the following checker will turn green and the page will be treated specially.

We will quickly build an AMP site with the AMP Framework. Please contact our professionals to understand your current situation and plan a plan.

Case

Site: Our corporate website https://andaze.com/

Issue: Originally built with Wordpress, there was a problem with access speed from mobile

Solution: Built on the same AMP page for both desktop and mobile Built on standalone AMP.

Reference: AMP checker If you enter the URL of our company’s corporate site, you can check the AMP validity judgment by Google. You can see that the function was realized with the standalone AMP

SERVICE EXAMPLE

契約
  • Planning and design: Semi-delegation contract
  • Production: Contract contract
Deliverables

Basic set

  • Understanding the current situation and understanding your solution
  • Goal design, milestone formulation
  • Requirements definition document
  • Basic design document creation
  • Prototype/POC creation
  • Conducting a review meeting

Design

  • Content layout design
  • Navigation design
  • Performance design
  • Cache design

As your IT team

  • AMP Specialist
  • HTML/CSS coder

Operation

  • System usage analysis
  • Planning of improvement measures
  • Support Desk
  • Functional description for administrators

MORE INFORMATION

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